BATTLEBOTS Fight Night Sweepstakes

Fans were able to join the action by casting their prediction regarding which ‘bot would win the headlining fight of each episode. Upon entering, contestants could win customized — branded — swag packs.

 

Videos

Promos ran across linear and digital platforms, and team/bot “Tale of the Tape” pieces were integrated into the digital experience.

 
 

Graphical Elements

Digital ad banners and linear on-screen snipes and graphical elements prompted the audience to vote while watching the show and navigating Discovery.com and partners’ platforms.

 
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Digital ad banners touted the sweeps across owned and operated platforms and partners’ platforms.

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Results appeared on-air as a “squeeze” during the episode, ahead of each bout.