BATTLEBOTS Fight Night Sweepstakes
Fans were able to join the action by casting their prediction regarding which ‘bot would win the headlining fight of each episode. Upon entering, contestants could win customized — branded — swag packs.
Videos
Promos ran across linear and digital platforms, and team/bot “Tale of the Tape” pieces were integrated into the digital experience.
Graphical Elements
Digital ad banners and linear on-screen snipes and graphical elements prompted the audience to vote while watching the show and navigating Discovery.com and partners’ platforms.