Full Frontal Fashion

In 2008, SundanceTV acquired Full Frontal Fashion and subsequently launched FullFrontalFashion.com, a content hub for all things fashion related. Working closely with an external design team, we developed a look that accommodated both high-end fashionistas and street style innovators. We leveraged key industry insights to develop a site architecture and UX, which were fine-tuned as site usage data became available. Utilizing our relationship with the SundanceTV programming team, we secured right to stream select fashion films and produce original digital series. Renowned fashion writers, Lynn Yaeger, Cator Sparks, and Indigo Clarke were among the site’s many contributors.