LOST BEAST OF THE ICE AGE
As the Siberian permafrost gives way to warmer temperatures, archeologists are getting a rare glimpse at the creatures that roamed the planet thousands of years ago. The following vignettes were produced around the Science Channel special “Lost Beasts of the Ice Age” and promoted across the network’s owned and operated digital/social platforms.
LOST BEASTS OF THE ICE AGE: Permafrost Caves
LOST BEASTS OF THE ICE AGE: Mammoth Pee
LOST BEASTS OF THE ICE AGE: Permafrost Museum
LOST BEASTS OF THE ICE AGE: Duvanny Yar
“UNSCIENCING” The Woolly Mammoth
Leveraging social media hashtags, we collaborated with designers to celebrate the premiere of “Lost Beasts of the Ice Age” by taking a less-than scientific look at the Woolly Mammoth. #unscience
